COMMUNICATE.
The majority of people attending a wedding don’t get a glimpse into what’s happening behind the scenes. What separates a smooth, magical day from a chaotic one is the ability of everyone involved to act as a cohesive team—even if that team exists for just one day. This hinges entirely on communication.
Communication isn’t just about barking orders or ensuring your voice is heard; it’s about collaboration, understanding the flow of the day, and being flexible enough to adapt when plans inevitably shift. Half the drama you see on social media from photographers, videographers, and other vendors stems from one glaring issue: an inability to communicate effectively. Some individuals, often under the guise of being “creative types,” lean into social awkwardness or ego in a business that demands social interaction.
But here’s the truth: it’s not about you. It doesn’t matter how many followers you have, how known you are, or how impressive your portfolio may be. A wedding isn’t a stage to showcase your talent; it’s a celebration of two people’s most significant day, and every decision you make should serve that purpose. That means leaving your ego at the door.
Removing ego from the equation is a game-changer. When you prioritize the couple and their vision over your personal preferences or insecurities, you can genuinely be a part of making the day extraordinary. Ego can blind you to collaboration, shutting down meaningful conversations with other vendors or the couple themselves. Instead, approach every interaction with humility and a genuine desire to make the day better.
And let’s talk about being proactive. Great communication isn’t passive. It’s not waiting until the last second to clarify the timeline or assuming everyone understands your needs without explanation. It’s checking in with the photographer, the planner, the DJ, and the officiant. It’s ensuring you’re all on the same page so that the day flows seamlessly.
If you’re a vendor who prefers to play the lone wolf, let me make something very clear: arguing in front of the guests—or worse, the couple—is a surefire way to tank your reputation. The number of vendors I’ve seen embarrassing themselves in front of clients is shocking to me. These moments stick with people far longer than the work you deliver. No matter what disagreements or miscommunications arise, you do not let the couple see it. Period.
Ultimately, the best teams—whether they’re together for a few hours or an entire weekend—don’t rely on guesswork. They communicate. They listen. They compromise. And when everyone is focused on the couple and their experience, instead of their own ego, that’s when the magic truly happens.